Finally! More Crumbs locations have re-opened. This is my first cupcake under new ownership of Marcus Lemonis and Fischer Enterprises. The variety of cupcakes offered seemed smaller than I remember at the Union Square location. Some of my favorites were not available so I decided to try one of the new flavors named after the owners's other businesses such as Dippin' Dots and Sweet Pete's candy.
The Sweet Pete's Salted Caramel cupcake looks different than the Salted Caramel cupcake I've had in the past. (See previous Salted Caramel post
here.) I only heard of Sweet Pete's through news updates on Crumbs, so I am not familiar with their products. I presume that Sweet Pete's makes some kind of salted caramel candy and those candies are used in the Crumbs cupcake?
Over the last few years, the change to mass manufactured cupcakes at Crumbs was noticeable, but I still liked the cupcakes. However, today I really noticed the mass production in the look and taste. The Sweet Pete's Salted Caramel cupcake tasted a bit stale. The frosting had started to dry to where the mini chocolate chips fell off easily.
Unfortunately, the salt and caramel flavors were missing in this version. There was a slight caramel flavor in the frosting, but not enough to taste like I was eating salted caramel. No salt came through at all. There was a skimpy drizzle of caramel on the top. Because of the chocolate chips and chocolate cake, the overall flavor was just chocolate. Instead of chocolate chips, more caramel sauce or even crushed or chopped Sweet Pete's caramel candy would have been better (assuming that's a product). The texture of the cake was okay, but nothing noteworthy. It wasn't dry or noticeably moist either. Just ok.
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